Red Star Kim
JUNE 1, 2023
This information is used by the publishers to interview firms and clients for their views and obtain ratings. They will also monitor trade press of the legal, accounting or property sector they are within to pick up key insights about competitors. They evidence their expertise and profile their leading lawyers and rising stars.
Cosawi
FEBRUARY 29, 2020
So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? She is an accomplished international business leader, recognized as a chief architect of global account program journeys, leading corporate changes and cultural shifts for customer-centric innovation and patient value.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cosawi
DECEMBER 31, 2019
Shifting to account-based marketing (ABM) isn’t any of these things. Account-based marketing is the art of integrating digital marketing and the customer-buying journey to support, accelerate and be part of solution creation with the SAM and the SAM team. So what is it, and why is it so critical in today’s world?
Sales Outcomes
MARCH 15, 2021
The global pandemic was the lever to accelerate fundamental changes in B2B selling that began years ago. McKinsey & Company recently published insight from a survey of 3,600 B2B decision-makers in 11 countries and 12 sectors. For example, digital marketing is an essential element of remote selling. Consider the following: 1.
Cosawi
JANUARY 31, 2020
Digital marketing can be the perfect complement early in the buying journey, offering the capability for scale and customization across market segments. Roles in Digital Economy. She writes and is published in journals like Journal of Sales Transformation, Velocity, and others on these topics.
Expert insights. Personalized for you.
130 
Let's personalize your content