Account Management Skills

JANUARY 25, 2022

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess. Wonderful, Jess.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Mike Kunkle

FEBRUARY 5, 2023

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. Servant leadership is a better concept today, and I prefer “influence” and “guide” to control, per se. Guess what?

B2B 198

B2B Sales Decision-making Negotiation 198

Farland Group

SEPTEMBER 28, 2022

Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Account Management Skills

APRIL 20, 2021

But great account management is what transforms the relationship from a client supplier to one of a real partnership. Tina has 25 years working in marketing procurement. But she spent a lot of time dealing with agencies from a marketing procurement perspective. She’s dealt with hundreds of agencies through her time.

Account Management 52

Account Management Management Decision-making Procurement 52

Deep Insight

NOVEMBER 29, 2021

Across many industry sectors and geographies, customers are shifting the ways in which they choose suppliers and service providers. cult, complex needs, as they are also disrupted by emerging digital technologies and the geo- economic impacts that they spawn. The four quadrants are: Leadership. Clients’ Demands are Shifting.

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

Deep Insight

DECEMBER 1, 2022

The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo). If CFOs and leadership teams measured Customer Lifetime Value (CLV) – and most don’t – they would realise that a significant proportion of their clients never make a profit. The reason?

Profitability 52

Profitability Procurement B2B Digital Transformation 52