Mercuri International

FEBRUARY 2, 2023

Whether we’re talking marriage, friendship, leadership, a football team, politics, or economics. I am willing to take the risk of doing business with you because I feel safe both psychologically and physically, which is even more important in an age where business is becoming more complex – and increasingly digital.

B2B 52

B2B Profitability Suppliers Decision-making 52

Cosawi

DECEMBER 31, 2019

One of the key pressure points that we see is the increased complexity and diversity of types of customer problems suppliers are asked to solve. As the closest person to the customer and the owner of the customer-supplier relationship, is the SAM or KAM alone with all of the demands wrought by the new economy? We argue the opposite.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Quip

NOVEMBER 17, 2020

As Digital Project Leader, Henry Wellbelove leads the implementation of Salesforce Anywhere at Cytiva , formerly part of GE Healthcare Life Sciences. Now part of Danaher Corporation , Cytiva is a leading supplier of technologies and services for the development and manufacture of therapeutics.

Account Planning 52

Account Planning Suppliers Healthcare Manufacturing 52

QYMATIX

MARCH 14, 2023

It’s important to note that internal factors such as leadership changes and decision-making struggles can also play a role in financial difficulties. Eisenmann was an internationally active equipment manufacturer and supplier to the automotive industry. These companies need support navigating the new digital B2B sales landscape.

B2B 40

B2B Investors Retail Manufacturing 40

Mike Kunkle

FEBRUARY 5, 2023

Buyers may research and work more on their own, or digitally, but none of the above is new for the complex sale, other than the buying committees have increased in size which does makes it more “complex.” Servant leadership is a better concept today, and I prefer “influence” and “guide” to control, per se.

B2B 198

B2B Sales Decision-making Negotiation 198

Farland Group

SEPTEMBER 28, 2022

Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Hubspot Sales

APRIL 3, 2019

Strategic planning is a business activity that's used by the leadership of an organization. Strategic planning focuses on long-term goals -- these goals are often set by the executive leadership team. The strategic plan is determined by senior leadership or executives to develop a long-term vision for the company.

Stakeholders 105

Stakeholders Sales Software Software 105

SBI Growth

FEBRUARY 3, 2013

You cannot afford to simply digitize your resume. Demonstrate thought leadership through your connections and your profile content. Supplier, vendors, channel partners. Position yourself as a thought leader. Your LinkedIn profile represents your personal brand. This is where Content Marketing meets Social Selling. Find the link.

Facilitation 134

Facilitation Decision-making Suppliers Leadership 134

SuperOffice

FEBRUARY 28, 2021

They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. Unfortunately, this style of marketing fails to capture all the key buying factors due to the explosion of product choices, digital channels, and innovative technologies.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

Account Management Skills

JANUARY 25, 2022

There could be supplier performance issues, whilst we try to work with our suppliers, to iron out issues together find solutions, occasionally you will reach a stage of the relationship where you say, this is not going to work, we’re going to have to change. I want to be a preferred supplier, any advice for them listening?

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Hubspot Sales

JULY 25, 2023

In the Real World Maria Harutyunyan, co-founder and head of SEO, Loopex Digital , shared how they’ve helped their clients integrate AI. Challenges like understanding your target audience, their current suppliers or vendors, and their industry. Tips for Implementing AI Like any new tool, piloting AI can be overwhelming.

Co-Creation 85

Co-Creation Artificial Intelligence Sales Onboarding 85

Nutshell

JULY 24, 2019

My company provides digital marketing and people management solutions to small businesses in pest control and lawn care, and because our client base has such a specific seasonality, we have a very specific seasonality,” says Laura Simis , Branding and Communications Manager for Coalmarch.

Retail 120

Retail Sales Insurance B2B 120

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

APRIL 20, 2021

But great account management is what transforms the relationship from a client supplier to one of a real partnership. And what she’s referring to, is why is the client actually investing their money in that PR campaign, that digital asset, that event, ultimately is because they need to drive sales. ’ conversations.

Account Management 52

Account Management Management Procurement Decision-making 52

SmartKarrot

FEBRUARY 22, 2023

Develop and expand Teradata’s capabilities in high-touch, virtual, and digital customer success models by contributing to the collection of assets. As necessary, report out and escalate to leadership and important stakeholders. Create a solid network of connections with peers, partners, clients, and other important stakeholders.

Customer Success 3

Customer Success Suppliers Stakeholders Onboarding 3

Deep Insight

NOVEMBER 29, 2021

Across many industry sectors and geographies, customers are shifting the ways in which they choose suppliers and service providers. cult, complex needs, as they are also disrupted by emerging digital technologies and the geo- economic impacts that they spawn. The four quadrants are: Leadership. Clients’ Demands are Shifting.

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

Account Management Skills

DECEMBER 19, 2022

Now, Dan runs a New Business Mastermind programme for Cactus, and was also recognised as one of BIMA’s top 100 Most Influential People in digital and tech in 2021, and for business development in 2020, and 2021. You have been recognised both for your work in business development, and also the marketing, or digital and tech.

Marketing 52

Marketing Account Management Management Onboarding 52

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Marketing 52

Marketing Advertising Value Proposition Sales 52

Account Management Skills

JUNE 5, 2023

But if we are not doing that in our prospecting phase and we are just sort of being seen as a supplier that looks a little bit better than the current supplier that they have, so they will just switch you out. When I ran my agency, we did lots of things wrong. I think technology is super important, and the way the world has changed.

Management 52

Management Account Management Suppliers Onboarding 52

SuperOffice

JULY 5, 2022

B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Impatient (80% of B2B buyers have switched suppliers at least once within a 24-month period). Thought leadership: Sales reps get first-hand insight from their buyers. Tough negotiators (B2B buyers refuse four offers before accepting the best one).

B2B 129

B2B Marketing Acquisition Media 129

Account Management Skills

JULY 6, 2021

There is an agency we work with in the States who want to bring thought leadership and added value to the client relationships. And those agencies that have offered training and thought leadership have become, in many, many cases, the trusted advisors and experts to their client on that subject. Jenny 10:02. Brilliant tips.

Advertising 40

Advertising Leadership Client Relationships Decision-making 40

Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. Now Beth is CSD at digital marketing agency, Hallam. Hallam is a strategic digital marketing agency with a B Corp status.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Account Management Skills

JUNE 26, 2023

So, when I left Uni, I found it was a relatively slow job market and I struggled to get that first opportunity, so I decided to make my own opportunities and I did some freelance work and I did – I worked with digital agencies doing some copywriting, some SEO work.

Account Management 52

Account Management Client Relationships Management Communication 52

Deep Insight

DECEMBER 1, 2022

The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo). If CFOs and leadership teams measured Customer Lifetime Value (CLV) – and most don’t – they would realise that a significant proportion of their clients never make a profit. The reason?

Profitability 52

Profitability Procurement B2B Digital Transformation 52