Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. You’d like some tips on how to get more client recommendations. Now Beth is CSD at digital marketing agency, Hallam.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Deep Insight

NOVEMBER 29, 2021

There’s a lot of talk at law firms about client relationships. But for many clients these can still seem hollow words based on one-way relationships. Robert Millard and John O’Connor explore how firms that are trying to embrace true client centricity are setting themselves apart. But what keeps clients loyal?

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

Account Management Skills

JANUARY 25, 2022

Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. And if you want to expand your current client relationships and you’re working in agency client service, my Account Accelerator programme is designed specifically for you.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Account Management Skills

JUNE 5, 2023

But if we are not doing that in our prospecting phase and we are just sort of being seen as a supplier that looks a little bit better than the current supplier that they have, so they will just switch you out. Know how you want, and how your client prefers, to communicate, do not just do everything via email.

Management 52

Management Account Management Suppliers Onboarding 52

Account Management Skills

APRIL 20, 2021

But great account management is what transforms the relationship from a client supplier to one of a real partnership. And what she’s referring to, is why is the client actually investing their money in that PR campaign, that digital asset, that event, ultimately is because they need to drive sales.

Account Management 52

Account Management Management Decision-making Procurement 52

Account Management Skills

JULY 6, 2021

There is an agency we work with in the States who want to bring thought leadership and added value to the client relationships. It’s a fantastic way to not only embed yourself with the clients that you actually currently work with, but also to get attendance from other people that may never have heard of the agency.

Advertising 40

Advertising Leadership Client Relationships Decision-making 40

Account Management Skills

JUNE 26, 2023

So, when I left Uni, I found it was a relatively slow job market and I struggled to get that first opportunity, so I decided to make my own opportunities and I did some freelance work and I did – I worked with digital agencies doing some copywriting, some SEO work. So, love that. Can you share with us some examples?

Account Management 52

Account Management Client Relationships Management Communication 52