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Marketing’s new role: Chief buyer advocate

Showpad

Multiple people weigh in, from leaders to end-users to procurement and financial partners. Some teams have discovered sales analytics tools … but they don’t take full advantage of them. And that’s where marketing, armed with the right sales enablement insights, can step up and provide support. Digital-first.

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How sales order automation helps boost customer loyalty, satisfaction, and your bottom line

PandaDoc

By integrating SOA, B2B organizations can streamline both the procurement and delivery process, ensuring that bulk orders are processed efficiently with all the necessary approvals and documentation in place. They typically lacked intelligence capabilities and were limited to working with structured data.

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