Mon.Oct 30, 2023

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Insights from the SES Experience 2023: A Glimpse into the Future of Sales Enablement

Sales Readiness Group

SRG had the privilege to witness the evolution of sales enablement at the SES Experience 2023. Marking our fifth year at the event, this edition was truly distinctive. Here are some highlights and a sneak peek into the paradigm shifts in the sales enablement arena as we move into 2024.

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5 Email Strategies That Open Doors

The Center for Sales Strategy

Getting through to a potential customer or prospect is more challenging than ever. The email inbox, once a haven for personal messages, has become a battleground for attention. With the average person receiving dozens, if not hundreds, of emails daily, standing out is essential. For businesses, the goal is not just to be noticed but to initiate meaningful conversations and, ultimately, set up that all-important initial meeting.

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The Top Five Benefits of Distribution Sales Data

Sales Management Plus -- SMP

Do you ever feel overwhelmed by the amount of data you have? Look inside any distribution ERP system and you’ll find thousands of customers, product SKUs, sales transactions and more. What do you do with all that data and where do you even start to gain insights? Leading distributors are taking advantage of all that data to discern important trends in their customer base, delve deeper into customer behavior and test new marketing messages.

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Deel’s Alex Bouaziz on how to pivot with conviction

Zendesk

Founded in 2019 as a simple solution for hiring freelancers and contractors internationally, Deel pivoted just a week before demo day. The company restructured its program and grew to over 1,900 employees, acquired 10,000 customers worldwide, and raised over $600 million. In this episode of Sit Down Startup, Deel co-founder and CEO Alex Bouaziz provides a behind-the-scenes look into the company’s success.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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4 ways to use sales gamification in your sales process

PandaDoc

Gamification took the sales industry by storm in the latter half of the previous decade — and with good reason. Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. Done correctly, gamification encourages performance, boosts team morale, and fosters a collaborative environment where employees can thrive and succeed.

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Customer Service Week: What It Is and Ways to Celebrate

Help Scout

Customer service folks are the ones most likely to interact with customers directly and have a large impact on how customers perceive your brand. One way you can celebrate and recognize their hard work is by participating in customer service week.

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From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager

Planview

Yadhu Krishnan considers himself more logical than creative. That’s what gives him an advantage as a retention marketing manager—the first role he’s had that is involved with the customer side instead of the go-to-market (GTM) side. Read about his journey to this position, how his background is building his creativity, and what he thought of the grand opening of the new Planview Global Capability & Innovation Center in Bangalore, India.