Customer Think

FEBRUARY 25, 2023

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t.

B2B 120

B2B Marketing Digitalization 120

NG Data

FEBRUARY 25, 2023

For years, many have viewed retail banking as a commoditized market. When rates are similar across the industry, there’s only so much that banks can offer to distinguish from the competition. When you sign up, free checking and a toaster may have helped banks attract and hold onto customers in the past, but that’s no longer the case. Not everyone wants a toaster, and in many cases.

Banking 40

Banking Customer Experience Retail Marketing 40

Customer Think

FEBRUARY 25, 2023

I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. "Inbound is.

Digitalization 89

Digitalization Sales Marketing 89

Customer Think

FEBRUARY 25, 2023

Bill Gates famously said, “Your most unhappy customers are your greatest source of learning.” Why? The biggest complaints can give you the best insights into where your business needs to improve.

Customer Experience 62

Customer Experience 62

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

FEBRUARY 25, 2023

“Healthy self-examination is a difficult and dangerous duty.” ~ Jared Mellinger By the second month of the year, we’ve often felt accomplished in our reflection and are fast on the trails of starting the new year or new era.

Leadership 62

Leadership 62

Customer Think

FEBRUARY 25, 2023

I originally wrote today’s post for NICE Ltd. It appeared on their site on December 8, 2022. Your Voice of the Customer (VOC) program is a rich source of data that, when used properly, fuels and informs your customer experience (CX) strategy—providi.

Customer Experience 62

Customer Experience 62