Customer Think
DECEMBER 19, 2021
With the changes that organizations and markets have been subjected to in the past couple of years, it comes as no surprise that B2B buyers’ expectations continue to change too. It’s no longer enough to know your buyers – the ideal scenario is one in which you have built a genuine seller-buyer partnership that allows […].
Peter Simoons
DECEMBER 19, 2021
“ Sit down, hands on your thighs and breathe ”, those were the final instructions I received and then I sat down and relaxed. Well, I tried to relax. Earlier that freezing cold Saturday morning I arrived with 14 others for a weekend that would leave a lasting impression on me. The location was filled with a remarkable collection of different things, consisting of a sauna, a campfire pit, a rock of about 4 metres high with a pool underneath it, a jacuzzi and a bath that had vague similarities to
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Customer Think
DECEMBER 19, 2021
I originally wrote today’s post for GetFeedback. It appeared on their site in late 2020. User experience (UX) is part of the bigger customer experience (CX) ecosystem. User experience focuses on user interactions with a product, whereas customer exp.
Customer Think
DECEMBER 19, 2021
In a world where the competition for consumer’s attention is fiercer than ever and consumers have increasing control over what reaches them, brands’ communications have to be as relevant as possible. One-size-fits-all messages will quickly be blocked or ignored. Data-driven personalization will be key in cutting through the noise and delivering the right messages to […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
DECEMBER 19, 2021
Click here for the video version of this article. Key people in your workplace are ready to leave because of a poor Workplace Experience. Hybrid work has created a lot of friction in the workplace. Because the best employees can go where they please, they could easily choose to leave for an employer who will […].
Customer Think
DECEMBER 19, 2021
Source: Freepik For many years, e-commerce has completely overtaken all other traditional ways of acquiring and selling. Because it is more efficient, cost-effective, and convenient than the alternatives. The value of every e-commerce website and app is determined by the great experience that customers have with them. Customer satisfaction is increased as a result of […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
DECEMBER 19, 2021
By EX, of course, we mean employee experience. Customer experience improvement (XI) and optimization have, for some time, been the stated goal of many enterprises around the world. Where the role of employees in helping meet that goal is concerned, however, there has been a tacit belief that the equation “happy employees = happy customers” […].
Customer Think
DECEMBER 19, 2021
Privacy and security programs can go a long way in ensuring customer data protection. Beyond the obvious moral and legal obligation, there are reputational risks, severe financial and logistics-related consequences if customer data is exposed in a privacy breach. A comprehensive privacy and security program will have most of the below-mentioned data security features built-in. […].
Customer Think
DECEMBER 19, 2021
Customer reviews and word of mouth As provided by the sales and marketing report, 9 out of 10 companies that incorporate customer reviews in their strategy believe that their significance has, on the whole, grown in recent years. Statistics reveal that 95% of consumers will consult online reviews on a product before committing to making […].
Customer Think
DECEMBER 19, 2021
Late last year, I predicted that 2021 would be The Year of Data. And while it’s against my nature to say I told you so…boy, did I nail that one! (That said, I also forecast that Mall of America wouldn’t last five years, so my predictions aren’t always.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
DECEMBER 19, 2021
The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into 2021, the world was upside-down, and the general uncertainty about everything in.
Customer Think
DECEMBER 19, 2021
What’s a company’s mission statement? A mission statement sums up the purpose of the company/business. And big companies don’t just have a mission statement; they follow through as well. If you want to make a brand for posterity, there has to be a binding thread. Your mission statement is that thread. If carefully woven into […].
Customer Think
DECEMBER 19, 2021
Don’t call us I received another one just this morning, and you may have also. It’s an email from a company that just loves its Customers, but implores them to not write back. So emphatic ar.
Customer Think
DECEMBER 19, 2021
TikTok, Costa, McDonald’s; some brands are firmly etched in our brains like the familiar faces and voices of our family. We know how they look; we know how they speak; and above all, we know what role they play in our lives. But what about new businesses? When a company first opens, nobody knows what […].
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