Mon.Apr 15, 2024

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Building Relationships, Not Just Resumes: The Human Side of Recruitment

The Center for Sales Strategy

There’s a whole lot more to recruiting the right person for your team than just matching resumes to job descriptions. It’s about cultivating experiences and creating an impression that goes beyond a mere transaction. In today’s candidate-led job market, your company's reputation matters—a lot. Many of the people who have the power to influence your reputation are those you’re recruiting.

Marketing 115
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7 Habits of Highly Successful Prospectors, According to Sales Leaders

Hubspot Sales

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Sales 115
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The Power of Communication: Enhancing Relationships and Business Success

Customer Think

I wrote today’s post for RingCentral; it covers the power of communication in the customer experience and includes how AI can redefine your communication strategy for better customer engagement. Communication is one of the most overlooked components of the customer experience.

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Choosing Your AI Use Case: A Prioritization Framework

Planview

By now, many boards have asked their executive teams to create at least one AI use case—if not tens of use cases. Choosing the right AI use case doesn’t just affect how the board sees your performance, it impacts your enterprise’s competitiveness in the Digital Age. It’s a remit that Jeff McMillan, the new head of firmwide AI at Morgan Stanley, understands. “We’ve deployed two use cases.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Demo Do: Let Your Champion Drive!

Customer Think

“Stand away from the mouse and nobody will get hurt!” – Salesperson at a tradeshow when a prospect tried running the software themselves “Our objective is to ‘suspend disbelief.’” – Me Easy to Use? One of prospects’ most common concerns is, “Will the software be easy to use?

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Building Skills for the Sport of Support

Help Scout

As we venture into this next season of support, where AI will make our landscape more competitive and providing human support will become more demanding, what kinds of skills should we be developing?

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Sales Enablement: What it is and how to use it properly

Arpedio

What is Sales Enablement? In order to improve sales effectiveness and drive revenue growth, it is crucial to have a clear understanding of sales enablement. This strategic approach aligns marketing and sales efforts, enhances buyer interactions, and optimizes the sales process. Sales enablement encompasses a range of activities and tools aimed at equipping sales teams with the knowledge, resources, and support they need to effectively engage with prospects and close deals.

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How Video Commerce Creates Community Loyalty

Customer Think

Today’s consumer is ravenous for video content – on average, they watch 17 hours of online video per week, and they’re 52% more likely to share videos with their peers than any other kind of content. Consequently, an increasing number of retailers are pursuing video commerce strategies to ensnare curious customers and drive better sales.

Retail 62
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What we can learn from the most popular AI scandals

QYMATIX

With AI front and centre in our collective consciousness, it’s no surprise that it has also had its fair share of controversy. AI scandals are not that numerous (yet), but they are impactful. So, today we’ll look at some famous AI scandals and what we can learn from them. Popular AI scandals Since the 2010s, controversial news stories relating to AI systems and their use have popped up.

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What is AI’s Full Potential in Sales?

Arpedio

In today’s rapidly evolving business landscape, artificial intelligence (AI) has emerged as a pivotal tool in revolutionizing the sales domain. The adoption of AI technologies is not merely a trend; it represents a fundamental shift that empowers businesses to optimize their sales processes, improve customer engagement, and drive revenue growth.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How feedback surveys trump machine learning

Customer Think

“At Facebook, we’ve found that simply asking our people how long they intend to stay is more than twice as accurate at foretelling their future turnover than machine-learning forecasts by an industry leader in predictive analytics” Let’s get straight to the point.

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Strategies for Creating a Strong AI Sales Strategy

Arpedio

As the tapestry of sales continues to evolve, the incorporation of artificial intelligence in sales stands out as a transformative force. To remain competitive and forward-thinking, companies are increasingly looking towards an AI sales strategy that not only augments human capabilities but reshapes them. This strategic shift involves more than the application of advanced technologies; it requires a comprehensive approach to sales strategy optimization, ensuring that every customer interaction i