Remove Facilitation Remove Profitability Remove Shareholders Remove Supply Chain
article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers. It’s not only shareholder value, customer value or stakeholder value.

article thumbnail

Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Identify contacts in your network who may be able to make introductions and facilitate meetings. Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Senior decision maker titles also vary by industry.