Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

JULY 9, 2020

Here's the job description for a Senior Key Account Manager at Amazon , advertised in July 2020. You can see the terms I've highlighted: Partner with Product Management and Tech. Create an account management strategy. A 30 60 90 day plan for Key Account Managers. Product adoption goals.

Account Management 130

Account Management Management Key Account Management Stakeholders 130