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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

MARCH 28, 2024

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Bring cross-functional expertise.

Decision-making 70
Decision-making Logistics Supply Chain Suppliers 70
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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

NOVEMBER 21, 2022

And then finally, it’s client profitability. So again, I’m accountable for the entire agency wide profitability. So they’re really focused on making sure that we’re delivering at scale at speed, but in a profitable way, as well so not over servicing our accounts either.

Digitalization 104
Digitalization Account Management Marketing Leadership 104
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