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Craft a Positioning Statement With This Template & Examples

Hubspot Sales

It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition. Value Proposition vs. Positioning Statement. The value proposition and positioning statement are both key elements in a business' marketing strategy, however, there are differences between these two.

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Social Selling on LinkedIn: The Ultimate Guide

Hubspot Sales

Describe your role, your unique value proposition, and why you’re passionate about the job. Here’s a sample summary: "As a senior account executive for Briton Foods, I get to work with corporations to reinvent their food and beverage programs and make them healthier, tastier, and cost-effective.