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Top 5 Account Management Best Practices to Drive Real Customer Centricity

Revegy

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection. Global Account Management.

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The Charybdis and Scylla of Key Account Management

KAM With Passion

Jumping in a time lap from antique Greece to our Internet-focused time, there are two major reasons why a Key Account Management Programme sinks in the abyss of corporate failures or disappears because it has lost its few champions. Appoint Key Account Managers and where required Key Account Teams.

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5 Ways Account Management Drives Customer Centricity

Revegy

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection. Global Account Management.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. Managing customers well requires 3 complementary capabilities. Account Management & Delivery. Key Account Management.

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

The Global Sales VP is the sponsor of the project without being directly involved in the decision. The Sales Excellence Director and the CRM IT Project Manager chair the buying committee but will take a consensus-based decision. Symptoms that the degree of complexity of sales is not managed properly.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Sales jobs typically will align to customer segments and can range from global account management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. He’s also not going to sell to the office manager anymore.