How complex is your complex sale? An analogy with Judo belts
KAM With Passion
MARCH 28, 2022
First, the buying centre is made of a lot of stakeholder s with different views and expectations. In addition, the stakeholders impacted by the project (citizens, who are also voters, business networks, groups with vested interests) have their own views and agendas. The structure of the selling team, whatever “team” means.
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