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ICYMI: Our Favorite Reads From 2018

Help Scout

What Is Support-Driven Growth? Support-Driven Growth is perhaps one of the most exciting experiments we’ve been running this year. The approach reflects a shift in the market wherein customer-centric companies are leveraging their support teams toward revenue-generating activities.”. Making Content More Inclusive.

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Making Content More Inclusive

Help Scout

Here’s another one to consider. I’ve been working on eliminating oppressive language (like “duh” and “crazy”) from my vocabulary, but “cripple” and its variations isn’t a term I’d been looking out for. I decided to audit the blog, HelpU , and our other resources for ableist and other problematic language. Thank you.”.

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Growing Brands By Empowering Communities

Help Scout

No one knows how to create value better than the person who spends all day hearing from your customers and about your product. Each customer support professional knows exactly what your community wants — and what they don’t want. Related: Stop Defending Customer Support. We believe customer service professionals are the experts.

Banking 40
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The 5 Biggest Mistakes in SMB Online Service

Help Scout

Real-life interactions were the original support conversations, and doing customer service this way is something people have done forever. It didn’t take long for this new technology to spread into households everywhere, and with the invention of the switchboard 20 years later, phone support was born. Lack of responsiveness.

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A Year of Experiments

Help Scout

No one ever innovated beyond what was previously thought possible by playing the same game everyone else was playing. But we learned something from each one, and we’re sharing some of those learnings with you here. The process, however, put undue stress on the product teams. That’s why we’re committed to experimentation, too.