SmartKarrot

MARCH 25, 2022

While we have been hearing a lot about product-led in recent times, it would be untrue to say that the concept is entirely true. SaaS products like Dropbox and Slack have used the product-led approach, and they have set an example of how to lead the market using the product as the driver of growth.

Customer Success 10

Customer Success Software Software Digitalization 10

SmartKarrot

JANUARY 26, 2022

Product Led Growth, or PLG, is the latest buzzword in the SaaS industry, and rightly so – product-led growth examples are strewn around everywhere in the SaaS universe. But what is PLG? With a PLG product, you get to hear and know about the product even before you use it.

Energy and Utilities 11

Energy and Utilities Software Software Digitalization 11

SmartKarrot

JUNE 12, 2020

This ups the game – the next generation of SaaS companies will have to follow a different growth playbook to stand out and out-do competition. There’s one other reason that’s proved to be a game changer, the one that’s helped tech giants and new ventures sing their way to success: The advent of Product Led Growth (PLG).

Acquisition 10

Acquisition Decision-making Software Software 10

SmartKarrot

MARCH 9, 2022

Growth-related discussions these days are hurdled between two approaches – 1. Sales-led, and 2. Product-led. A sales-led approach is when all the teams across the company towards one goal – to increase sales within the organization. The first step towards it involves developing a product-led mindset.

Acquisition 10

Acquisition B2C Sales Customer Success 10