New Directions for Medical Device Sales Reps: Carpets vs. Clinics (Part 1)
Corporate Visions
APRIL 3, 2018
She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. Sarah is a fictitious rep, but she reflects the experiences of many of today’s medical device sales representatives. Centralized Procurement. It’s not the seller it’s the system. Value-Based Purchasing.
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