What Your CMO Doesn’t Know About Customer Advocate Programs
SBI
FEBRUARY 25, 2020
These are the sentiments that describe their view of CAPs: The advocate program is like a reference “help desk,” lining up references for salespeople in the 11th hour of the sales cycle: reactive, tactical; a necessary evil to close deals. The advocate program is about collecting marquee logos to prove the viability of an emerging technology.
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