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Your Complete Guide to Content Marketing Strategy

SBI Growth

Watch here as we speak with Toby Murdock, CEO and co-founder of Kapost. As a marketing leader, you must have a solid content marketing strategy in place. How can you consistently create compelling content that your audience cares about?

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12 Stats About Sales Enablement That Might Surprise You

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Kapost noted that B2B firms spend over $5.2 In “Identifying and Developing the Sales Manager Profile that Drives Performance” by Gartner , 66% of sales reps report they expect most learning and development to occur outside the classroom, while 58% report they develop new skills through their colleagues. .

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Sales enablement ROI for the CMO

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For instance, while 59% of marketers think they know what kind of content sales teams need, only 35% of salespeople agree , according to the “2018 B2B Marketing and Sales Alignment Benchmark” from Kapost.

Sales 52
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Sales enablement ROI for the product marketing director

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Sixty-five percent of sales reps struggle to find content to send to prospects, according to “A Marketer’s Guide to Sales Enablement” from Kapost, opening the door to them using unapproved, off-brand assets. Without this oversight, organizations risk erratic sales processes and wasted budgets.

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The Number 1 Question Everyone Working in Sales Enablement Should Be Able to Answer

SBI

A challenge often cited by salespeople is the struggle to find content to send to a prospect – according to Kapost, sales reps can’t find content to send to a prospect 65% of the time. That’s every two out of three times!

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Jul 07 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Remote, US Organization: Upland Kapost Actively engage and partner with their Customers to maximize adoption of the deployed solution and achieve positive business impact results. Become a Trusted Advisor to Customer stakeholders to enhance the overall customer experience.