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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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Selling in a downturn – Are your teams being trained with the proper tools for the job?

Mercuri International

Global health events have not just changed the way we work, with companies scrambling to adapt to remote working while maintaining productivity, but also who we’re selling to, as traditional customers and markets change buying patterns. Remote selling and remote leadership came in a close 4th and 5th.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring. An allied development is those in Account Based Marketing (ABM) roles. But this welcome increase in flexible working does present challenges.

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