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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers.

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No More Sales Emails – (How to Get Started with Blog-Form Emails)

Sales Outcomes

To support increased virtual selling driven by the pandemic, marketing organizations ramped up their email marketing to support the sales team. Or maybe even one of your current suppliers/vendors begin to send you emails to cross-sell or up-sell new solutions. Salespeople Need to Engage in Meaningful Conversations.

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The Next Normal Arrives

Aepiphanni

Many businesses, from eateries to business consulting, adopted virtual selling to at least pay operating costs. Such lack of critical components could have been avoided with more sophisticated risk management. And what were developed as temporary solutions, are now being refined for the long haul.