article thumbnail

Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

click the image to view a larger version] By the way, there are literally dozens of commercial methodologies on the market today, but very few that cover the entire customer lifecycle. And a sales methodology includes a qualification model, but a qualification model is not a full sales methodology.

Sales 217
article thumbnail

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Account-Based Marketing (ABM) A marketing strategy that is aligned with account-based sales, focusing on targeting high-value accounts with personalized, targeted campaigns.

article thumbnail

How complex is your complex sale? An analogy with Judo belts

KAM With Passion

Third, the definition of what will be purchased eventually is not fixed : numerous modular platforms are available on the market and a CRM project is not only about software but also about consulting and training. Why assessing the degree of complexity of sales correctly matters. What should company & sales leaders do about it?