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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

FEBRUARY 2, 2021

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. As vaccines are distributed and we move beyond the most acute phase of the pandemic, most salespeople believe virtual selling is here to stay. Figure 5: Most common challenges of virtual selling.

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Virtual Selling Suppliers Account Management e-Learning 520
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No More Sales Emails – (How to Get Started with Blog-Form Emails)

Sales Outcomes

AUGUST 16, 2021

To support increased virtual selling driven by the pandemic, marketing organizations ramped up their email marketing to support the sales team. Or maybe even one of your current suppliers/vendors begin to send you emails to cross-sell or up-sell new solutions. Your organization can create similar content.

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