Remove Procurement Remove Profitability Remove Shareholders Remove Suppliers
article thumbnail

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Suppliers submit proposals to provide them. Be a preferred or exclusive supplier. Shareholders and board/directors value growth, costs, profit and cashflow.

Suppliers 246
article thumbnail

Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details.