Selling to the C-Suite: Strategies for Reaching Executive Decision Makers
Brooks Group
MARCH 28, 2024
Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. How much impact does your product or service have on your customers’ profitability, revenue, or cash flow? Bring cross-functional expertise.
Let's personalize your content