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The Benefits of Hyper-Personalization for B2B (video)

SalesPop

Thus, in this Expert Insight Interview, Zack Gutin discusses hyper-personalization as the main differentiator. Zack Gutin is the President and Founder of ThinkAlike Media, helping B2B companies in their outreach. The interview discusses: Benefits of hyper-personalization. The Benefits.

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How to hire the right sales reps (and keep them!)

PandaDoc

Behind almost every successful business is a successful sales team. Whether you’ve got a small team of inside sales reps, a large outdoor sales team, or a wholesale department working on distribution partners for your next product, sales is the lifeblood of any business. Before you start: Sales reps by the numbers.

Sales 52
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Market segmentation: the complete guide

Nutshell

Nearly everybody in the industry has, at one point or another, heard someone reasoning that simply adding more people to the funnel will improve their sales numbers while preserving their conversion rate. What are the benefits of market segmentation? Of 10 prospects, 5 bought the product. Skip ahead: What is market segmentation?