article thumbnail

#027 Account Management is Where Marketing Starts, with Bryony Thomas

KAMCast

Bryony is the creator of the Watertight Marketing methodology, captured in her best-selling book of the same name which acts as the hub to a suite of thinking tools that have been designed and refined over two decades and across over 2000 organisations. - - - ???????????? ???????????? ??????:

article thumbnail

B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. Account Manager Tips ยท 1.

B2B 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

KAM Customer Life Cycle

Jermaine Edwards

This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called โ€œE-Metrics, Business Metrics For The New Economyโ€.

article thumbnail

#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye

KAMCast

What are the levels of motivation across your account managers and sales team? Or perhaps you are an account manager who is questioning your own level of engagement and feeling a little disconnected from the business that pays for your peak performance. Are your new business teams ALIGNED with your Account Managers?

article thumbnail

Transforming Sales: How to Maximize Revenue in your Biggest Accounts

SBI

MARK: Youโ€™re handicapped as an organization if you donโ€™t have a way to see whatโ€™s going on in your key accounts today and identify the pathways for optimal revenue growth tomorrow. Where key account management solutions are different than other sales tech is that they lift the cover on whatโ€™s happening in key accounts.

article thumbnail

Deep-Insight and DWF Partner on New Key Account Programme

Deep Insight

This new Key Account Programme will help DWF understand how each client feels about its relationship with the firm.” It was founded in 2000 by a small team of โ€˜magiciansโ€™ with one goal: researching a way to read customersโ€™ minds. ” **. About Deep-Insight.