2000 Account Management Key Account Management Profitability 
Jermaine Edwards
MARCH 17, 2020
Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. Strengthen brand position and retention of key customers. Although it is not specific to key customer management, the steps illustrated are powerful and need to be considered.
KAMCast
JUNE 10, 2021
What are the levels of motivation across your account managers and sales team? Or perhaps you are an account manager who is questioning your own level of engagement and feeling a little disconnected from the business that pays for your peak performance. Are your new business teams ALIGNED with your Account Managers?
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