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KAM Customer Life Cycle

Jermaine Edwards

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. Strengthen brand position and retention of key customers. Although it is not specific to key customer management, the steps illustrated are powerful and need to be considered.

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#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye

KAMCast

Between them, they live and breathe the company’s mission (‘make the world a better place to work’), both internally and externally, whilst continuing to push for profitable performance. What choices have you made in the way you and your teams engage on your key account management mission?