Why is value-based selling so important?
Mercuri International
MARCH 8, 2022
When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. 2 In this article, we explain why value-based selling is so important for your salespeople and your business. What does it mean to be value-based?
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