Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.

Management 130

Management Co-Creation Publishing Leadership 130

Mercuri International

MARCH 8, 2022

When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. 2 In this article, we explain why value-based selling is so important for your salespeople and your business. What does it mean to be value-based?

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

CoSell

JULY 15, 2020

Not the 2000% I’d hoped to achieve.” Finding The Sweet Spot As a smart professional, you need to find the sweet spot of value: “What’s the return?” What creates the greatest value?” #2. Communicate There’s an old adage in sales, “money follows the conversation.” Are you communicating in terms that they understand?

Value Proposition 52

Value Proposition Profitability Communication Sales Leadership 52

Better Ways Sales Strategies

FEBRUARY 28, 2015

The firm’s leadership group recognized that the days of unbridled demand in the 90’s would ultimately end (turned out to be the year 2000). The answer was more “sales” discipline. This was likely a $60M + opportunity, and the pursuit team was intent on bidding for the work. Should we have proceeded?

Value Proposition 40

Value Proposition e-Learning Decision-making Prioritization 40

SalesGlobe

JULY 13, 2022

So insight or understanding what’s going on in the business, in the market, the sales strategy, which is basically the action plan to get to the goal, the big go to market plan that includes what we’re selling, who we’re selling to in terms of our our customers, what our value proposition is, our coverage model.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

Hubspot Sales

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. By openly communicating your viewpoint for the world to see, prospects who stop by your social pages can easily decide if they can envision themselves working with you or not.

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136