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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Demonstrate that you value your client's business. Improve communication. Suppliers submit proposals to provide them. Don't get too comfortable.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

The buyer will get help from a different supplier (i.e. Differentiated my value proposition. Favourite podcast: How to Succeed The How to Succeed Podcast , from Sandler Training teaches the success principles and interpersonal communication skills needed to get to the top and stay there. not you) to solve the problem.

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Breaking boundaries: ABM in Digital Era

DemandFarm

Role of Data Analytics and AI in Account-based Marketing AI and data analytics are transforming ABM by boosting personalization and creating meaningful communication. A study by Gartner states that B2B buyers spend only 17% of their time meeting potential suppliers in person. There needs to be complete sync between the two.”-

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Why is value-based selling so important?

Mercuri International

When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. 2 In this article, we explain why value-based selling is so important for your salespeople and your business. What does it mean to be value-based?

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How to Build an Enterprise Leadership Team

CMOE

Enterprise leaders know how to break down silos by communicating , building trust, and collaborating to create enduring emotional and strategic connections between functions. In the alignment meetings we facilitate, we use one of our assessment tools called the Team Alignment Survey.