Remove Communication Remove Facilitation Remove Suppliers Remove Value Proposition
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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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13 Best Consultative Sales Questions

Brooks Group

This sales coaching process focuses on facilitating self-discovery, providing specific feedback, and creating opportunities for practical application and reinforcement. After the interaction, the sales leader can facilitate a discussion to help the sales professional understand what went well and what could be improved.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. Together, they evaluate standard reports that are organized by value attributes.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes.

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How to Build an Enterprise Leadership Team

CMOE

Enterprise leaders know how to break down silos by communicating , building trust, and collaborating to create enduring emotional and strategic connections between functions. In the alignment meetings we facilitate, we use one of our assessment tools called the Team Alignment Survey.

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Land and Expand: Strategy for Sustained Growth

Arpedio

These partnerships facilitate the establishment of a strong foothold, enabling businesses to expand their operations more smoothly. By speaking their language, both figuratively and literally, businesses can effectively convey their value proposition and build strong customer relationships.