2000 Decision-making Finance Value Proposition 
Red Star Kim
MAY 11, 2023
Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.
Hubspot Sales
MARCH 23, 2020
That also means they're likely instilled with a lot of decision-making power — on both household and company levels. As many started entering the workforce and advancing their careers, they felt the weight of the dot-com bust of 2000. Make sure your online presence affirms that your company is reliable, sensible, and ethical.
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