Red Star Kim
MAY 11, 2023
Other brand book reviews – Brand Leadership By David A Aaker and Erich Joachimsthaler I published the following book review in November 2000 and it’s interesting to consider how things have changed since then. In professional services there is only Accenture at 31 (which has grown 15%).
Hubspot Sales
MARCH 23, 2020
As many started entering the workforce and advancing their careers, they felt the weight of the dot-com bust of 2000. You have to give them particularly compelling value propositions, and the variety of their media consumption gives you a lot of avenues to do that. With Xers, it's about trust. Sales Tips for Millennials.
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