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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The 3 Horizons of Growth framework facilitates organizations in: Maintaining a consistent focus on the present (Horizon 1), the future state of business (Horizon 3), and the necessary actions to get there (Horizon 2).

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Book review – Managing Brands

Red Star Kim

Other brand book reviews – Brand Leadership By David A Aaker and Erich Joachimsthaler I published the following book review in November 2000 and it’s interesting to consider how things have changed since then. Please let me know who you would recommend.