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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). This article was published in the latest edition of PM Forum Magazine. The event took place on September 29 th 2022.

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Strategy case studies and more matrices

Red Star Kim

The used an external facilitator and sent an advance questionnaire (positioning, approach to sectors and services, rates of growth, culture, service delivery, learnings from other firms) to all partners. They used the eight step process of John Kotter in his book “Leading Change”.

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Top Tactics for Selling to a Buying Committee

Brooks Group

This deeper understanding enables you to tailor your messaging, content, and engagement strategies to resonate with each stakeholder group—facilitating smoother sales cycles and driving greater customer satisfaction and loyalty. Effective communication and value proposition alignment are key to overcoming this challenge.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. First, to respond to various research reports showing the need for M&BD professionals to “ be more commercial”.

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What is Buying Intent?

Upland

3. Streamlined Conversion Process for Transactional Intent: Once buyers are ready to purchase, your focus should be on facilitating a smooth and hassle-free conversion process. In phase one, you need to be very careful with your value proposition. The UI/UX of your website plays a major role here.

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions. Focus on Value Proposition: When engaging with economic buyers, emphasize the unique value proposition of your offering and its potential impact on their business objectives.