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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. So marketing is reliant on research and financial knowledge.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! This deeper understanding enables you to tailor your messaging, content, and engagement strategies to resonate with each stakeholder group—facilitating smoother sales cycles and driving greater customer satisfaction and loyalty. The B2B buying journey is getting longer and more complex.

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Strategic Account Management Best Practices Checklist

The Chapman Group

Economic Value Propositioning; creating, delivering and validating economic value. Strategic and quantitative assessment of: Account situation, opportunities, finances and relationships. Economic Value Propositioning (ROI calculations). Facilitating, leading, managing and coaching the account team.

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The Strategic Account Manager within a “Best-in-Class” Strategic Account Management Program

The Chapman Group

Economic Value Propositioning; creating, delivering and validating economic value. Strategic and quantitative assessment of: Account situation, opportunities, finances and relationships. Economic Value Propositioning (ROI calculations). Facilitating, leading, managing and coaching the account team.

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Book review – Managing Brands

Red Star Kim

In professional services there is only Accenture at 31 (which has grown 15%). Please let me know who you would recommend.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Innovation and Growth : Exploring new business models through external data monetization can drive innovation and facilitate entry into new markets or segments.

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11 Mission Vs. Vision Statement Examples In Government & Healthcare

ClearPoint Strategy

In this article, we’ll show you some of the best examples we’ve seen of the interplay between mission and vision in the government, healthcare, and finance industries. It conveys your value proposition—how you do things differently or better than others—and is very similar to the ideas expressed in a vision statement.