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Why is value-based selling so important?

Mercuri International

8 Traditionally, companies have been able to rely on competitive advantages that they have developed on price, quality or innovation. Massive investments by both companies and nations in research and development make it more difficult to maintain a leading position in terms of knowledge, innovation and new product development.

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Artificial Intelligence and the Augmented SAM

Mercuri International

In fact, we see purchasing departments at your strategic accounts using AI to make purchasing decisions, score vendor performance, and build predictive pricing models to apply in negotiations with you. Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error.