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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. Sales leadership doesn’t have to be that hard. Why Introverts Make Better Networkers.

B2B 243
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An agency leader’s guide to account management, with David C Baker

Account Management Skills

We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency. I hope you come away with lots of new ideas about the account management role. Baker , who is a legend in the agency world.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategic thinking and Referrer Management.

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Kainos, Revenue Growth & Net Revenue Retention

Deep Insight

The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo). If CFOs and leadership teams measured Customer Lifetime Value (CLV) – and most don’t – they would realise that a significant proportion of their clients never make a profit. In 2001, he took over as CEO.