article thumbnail

How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented

Agile CRM

Enhancing customer relationships through quality delivery of products and services as well as above-average customer service. Customer retention through rewards. CIGNA healthcare, the fourth largest insurer lost 6 percent of its membership in 2002. Reasons for CRM failures. CIGNA Healthcare. Conclusion.

CRM 52
article thumbnail

What can creative agency account managers learn from an account manager in the software industry, with James Aldrich

Account Management Skills

We don’t get the land right, then we won’t get the renewal and for the sustainability of my company, as a shareholder in my company, as well, that the renewal become more important. In six years, we’re now over 2002 and a half 3000 and the growth, the hyper growth that we go through. It’s their long term goal.