Remove 2002 Remove Finance Remove Leadership Remove Meetings
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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal. Nimble, strategic business decisions are only possible when key processes are clearly defined, and senior leadership is actively engaged in Alliance activities. Mckinsey On Finance.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. But now Joe meets with a customer and tries to sell a complex networked product that requires the evaluation of an entire customer sales team and may take three to six months to sell. “We made money.