article thumbnail

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Most recently, I’ve been getting into this idea of how you drive account-based growth with your most important customers—beyond marketing, and beyond executive engagement.

article thumbnail

Ranking the top email marketing platforms by their CRM features

Nutshell

Founded by Jason VandeBoom in 2003, ActiveCampaign helps 120,000 customers with its “customer experience automation platform.” The platform acts like an all-in-one marketing platform that includes email marketing, marketing automation, CRM, and account management features for companies of all sizes and industries.

CRM 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Trackunit and Arpedio join forces on a digital transformation journey

Arpedio

Trackunit and Arpedio join forces on a digital transformation journey. Since 2003, Trackunit has specialized in the design and development of fleet management solutions, connecting and tracking machines and operators across a wide range of industries. Client Case study. about Trackunit. Back to case studies. The Challenge.

article thumbnail

How to move from agency employee to agency owner, with Simon Barbato

Account Management Skills

?. This episode is for you if you’re working for a creative/digital agency and are thinking about becoming an agency owner. I hope you enjoyed that chat with Simon and have come away inspired to perhaps start your own agency or even move into the account planning role yourself. Transcript: . Thanks for having me on.