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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Most recently, I’ve been getting into this idea of how you drive account-based growth with your most important customers—beyond marketing, and beyond executive engagement.

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How to move from agency employee to agency owner, with Simon Barbato

Account Management Skills

?. This episode is for you if you’re working for a creative/digital agency and are thinking about becoming an agency owner. I hope you enjoyed that chat with Simon and have come away inspired to perhaps start your own agency or even move into the account planning role yourself. Transcript: . Thanks for having me on.