2003, Account Management and Leadership - Strategic Accounts Today

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2003

Account Management

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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Most recently, I’ve been getting into this idea of how you drive account-based growth with your most important customers—beyond marketing, and beyond executive engagement.

Co-Creation

Co-Creation Marketing Management Suppliers

How to move from agency employee to agency owner, with Simon Barbato

Account Management Skills

MARCH 23, 2021

I’ve asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one. Transcript: . Thanks for having me on. I totally agree.

Account Management

Account Management Banking Advertising Profitability

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

How to move from agency employee to agency owner, with Simon Barbato

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