Remove 2003 Remove Communication Remove Shareholders Remove Value Proposition
article thumbnail

Value-Based Pricing: Is It Right For You?

Liston Witherill

And I’m on a mission to make 100 million people, world class ethical communicators, because the world needs more good people. In this example, the explicit value of a project that achieves the client’s goals is $200 million in annual revenue. I’m your host, Liston Witherill. Yes, even in business.