article thumbnail

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

article thumbnail

Trackunit and Arpedio join forces on a digital transformation journey

Arpedio

Since 2003, Trackunit has specialized in the design and development of fleet management solutions, connecting and tracking machines and operators across a wide range of industries. Today, Trackunit is a market-leading global supplier of fleet management systems with offices across Europe, US, Australia and Asia. about Trackunit.