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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Most recently, I’ve been getting into this idea of how you drive account-based growth with your most important customers—beyond marketing, and beyond executive engagement. Do you think that’s part of the issue-based focus?

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Trackunit and Arpedio join forces on a digital transformation journey

Arpedio

Since 2003, Trackunit has specialized in the design and development of fleet management solutions, connecting and tracking machines and operators across a wide range of industries. Today, Trackunit is a market-leading global supplier of fleet management systems with offices across Europe, US, Australia and Asia.