2005 Facilitation Leadership Value Proposition 
Red Star Kim
MAY 11, 2023
Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative.
Account Management Skills
MAY 17, 2021
And my background is content marketing and thought leadership. So it’s being really clear on, like any other sort of marketing strategy right, it’s who is the target audience, what is the value proposition, what is the reason why they would listen to your show? I’m fortunate because my background is B2B sales.
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